WHAT IT CHANGES IN PRACTICE
Most people already use ChatGPT for LinkedIn, but through copy-paste: you open the conversation, copy the context into ChatGPT, ask for a message, paste it back into LinkedIn and send it. Then you start again for the next person. Over a week of prospecting, that's hours of clicking.
Once your LinkedIn account is connected, ChatGPT no longer needs you to tell it who Sarah is or what she replied on Tuesday: it reads it itself. You write "follow up with Sarah about Tuesday's demo", it rereads your exchange, writes a message that takes it into account and sends it. You go from secretary to conductor.
| Without a connector | With Paulo | |
|---|---|---|
| Context | You paste it in by hand | ChatGPT reads the conversation and the profile |
| Sending | You paste and send | ChatGPT sends, when you ask |
| 10 follow-ups | 10 round trips | One sentence |
| Personalization | Whatever you have time to write | Every message starts from the real exchange |
HOW IT WORKS: MCP IN TWO MINUTES
ChatGPT accepts connectors built on the Model Context Protocol (MCP), an open standard for linking an AI to external tools. A connector describes a list of actions (read a conversation, send a message, search profiles…) that ChatGPT can use as the chat goes on.
When you make a request, ChatGPT picks the useful actions itself, chains them, and shows you what it did in the conversation. For a follow-up, for example, it fetches your accepted invitations, reads each exchange, skips those who already replied, then writes and sends the messages.
Paulo is that connector for LinkedIn. It's hosted: nothing to install on your computer, no code, no browser extension. It also takes care of sending at a normal pace, so your account behaves like a human's.
WHAT YOU NEED
Three things are enough:
| What | Why | Check |
|---|---|---|
| A paid ChatGPT plan | That's where you add Paulo | Plus is enough: the Plugins menu should offer "Create custom MCP server" |
| Paulo access | It links ChatGPT and LinkedIn | The beta opens in waves, in signup order |
| Your LinkedIn account | It's the account ChatGPT acts on | An account that has been active for a while does better than a brand-new one |
Good to knowWe checked in October 2026 on a ChatGPT Plus account: under Plugins, the Add menu offers "Create custom MCP server", which accepts a remote server with OAuth sign-in. The free plan doesn't allow it, and on a company plan the admin can turn it off. OpenAI changes these menus often: if you can't find the option, look in settings too.
CONNECTING, STEP BY STEP
Once your Paulo access opens:
- In Paulo, connect your LinkedIn account. Paulo gives you your connector's address.
- On ChatGPT web, open Plugins (left menu), then Add, then "Create custom MCP server".
- Name it ("Paulo"), paste the address into Server URL and leave authentication on OAuth.
- Tick the box confirming you trust this server, create the plugin, then sign in to Paulo to approve access.
- Make a first, risk-free test: "List my 5 latest LinkedIn conversations and tell me who is waiting for a reply."
Good to knowIf the first test works, ChatGPT can see your account. Start with read requests (list, summarize) before having it send anything.
WHAT CHATGPT CAN DO ON YOUR LINKEDIN
When you ask, here's what ChatGPT can do with Paulo:
| Action | Example request | What happens |
|---|---|---|
| Follow up | "Follow up with everyone who accepted my invite this week but hasn't replied." | ChatGPT reads each exchange and writes a different follow-up for each |
| Reply | "List the conversations waiting on my reply and suggest an answer for each." | It shows you its drafts, you approve, it sends |
| Invite | "Invite the 20 SaaS sales directors in Lyon I haven't contacted yet, with a personal note." | It finds the profiles and sends the invitations, one note per person |
| Search | "Find backend devs in Nantes with 5 years of experience." | It brings a list of profiles into the conversation |
| Prepare a meeting | "Summarize Mike Davis's profile and latest posts before my 2pm call." | A brief in ChatGPT: background, current topics, conversation openers |
| Publish | "Publish this post Wednesday at 9am." | The post is scheduled on your account |
TUNE CHATGPT SO IT WRITES LIKE YOU
The biggest flaw of an AI-written message is that it sounds like an AI. The fix: give it your style, your target and your rules once, instead of repeating them in every request.
ChatGPT offers two tools for this. Custom instructions apply to all your conversations: that's where you say who you are and how you write. Projects go further: you group conversations, files and instructions for one topic. For LinkedIn, create a "Prospecting" project that holds:
your target and your offer, in a few lines; your tone: first names or formal, maximum length, banned phrases; three or four messages that worked well, as style models; your sending rules, for example never more than 20 invitations a day, and always a preview before a batch send.
Here's an example of instructions to paste into your project:
"I sell scheduling software to clinics for a SaaS SMB. I write short (4 lines max), no 'hope you're doing well'. I never pitch in the first message: I open a conversation from a detail in the profile or a post. Before sending more than 5 messages, show me a preview."
THREE ROUTINES THAT SAVE TIME
Monday morning, clear the inbox: "List the conversations where someone has been waiting more than 2 days for my reply and suggest an answer for each." You review, fix what needs fixing, ChatGPT sends. In ten minutes, your inbox is up to date.
Before each meeting: "Summarize the profile of the person I'm seeing at 2pm, their latest posts, and suggest two opening questions." You show up prepared without opening a single tab.
On Friday, set up next week: "Find 30 profiles that match my target, show them to me, then invite the ones I keep with a personal note." The week's prospecting is launched before the weekend.
EXAMPLE REQUESTS TO CHATGPT
A few sentences you can use as is:
"Invite the 20 SaaS sales directors in Lyon I haven't contacted yet, with a personal note."
"Follow up with everyone who accepted my invite this week but hasn't replied."
"Summarize Mike Davis's profile before my 2pm call."
"Reply to the comments on yesterday's post, in my tone."
"Show me the messages before you send them."
LINKEDIN LIMITS TO RESPECT
LinkedIn watches accounts that behave like bots: dozens of invitations in a minute, the same message sent to everyone, activity that spikes overnight. The exact thresholds aren't published and vary with the account's age and history. The markers below come from practitioners, not from LinkedIn:
| Action | Careful marker | Avoid |
|---|---|---|
| Invitations | Around twenty a day, about a hundred a week | Jumping from 10 to 60 from one day to the next |
| Messages to your contacts | A few dozen a day, spread out | The same text sent in bursts |
| Pending invitations | Withdraw those that have sat for weeks | Letting hundreds of unanswered requests pile up |
Good to knowPaulo spreads sends over time: if you ask for 50 follow-ups, they go out gradually rather than all at once. But the best protection is still a relevant message sent to the right people: a high acceptance rate matters as much as volume.
STAY IN CONTROL
ChatGPT only acts when you ask: nothing goes out on its own. For a send that matters, ask for a preview first ("show me the messages before you send them"): you review, you fix, then you give the green light.
An AI can get things wrong: misread a conversation, mix up two people, take an instruction too literally. That's why batch sends always deserve a preview, especially in the first weeks.
You can disconnect your LinkedIn account from Paulo at any time, and your data is never sold.